Conor McGuinness (Waterford, Sinn Fein)
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200. To ask the Minister for Foreign Affairs and Trade his Department's expenditure on advertising, detailing the objective, duration, media platforms, advertising agency or agencies, and cost of each individual advertising campaign in 2019. [39368/25]

Simon Harris (Wicklow, Fine Gael)
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The Department of Foreign Affairs and Trade uses public awareness campaigns and advertising to promote essential services to citizens at home and abroad, and to promote Irish interests and values internationally. In 2019, public awareness campaigns in relation to Brexit and passports formed a significant part of advertising costs.

The Department's expenditure on advertising in 2019 included the campaigns below:

Brexit

In 2019, the Department ran three separate and comprehensive public information campaigns related to Brexit. These were: ''Getting Ireland Brexit Ready' (March-April 2019), 'Getting Your Business Brexit Ready' (September 2019) 'Brexit and You' (October 2019). The objectives of these campaigns were to drive awareness for upcoming Brexit-related changes affecting citizens and businesses and to point impacted people and stakeholders from across the island to appropriate supports and information. The total cost of all three campaigns was €1,549,098.

Passports

In 2019, the Department ran a public information campaign which highlighted the Online Renewals Service as a fast and secure way for citizens to renew their passports.

In 2019, the Department ran a public awareness campaign aimed at rugby fans who were travelling to the World Cup in Japan. The goal of the campaign was to reach audiences with messaging about the Department's travel advice and information on what measures to take in the event of a consular emergency or crisis while in Japan, and to promote Ireland-Japan relations.

The goal of the 2019 St Patrick's Day campaign was to engage with the global Irish community and international audiences and to promote Ireland's economic and political interests overseas.

In 2019, the Department ran a campaign to promote public awareness of Ireland's ongoing campaign to secure a non-permanent seat on the UN Security Council.

In 2019, the Department ran a campaign to promote awareness of key post Budget updates and their potential impact on citizens.