Written answers
Tuesday, 8 July 2025
Department of Defence
Departmental Advertising
Conor McGuinness (Waterford, Sinn Fein)
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228. To ask the Taoiseach and Minister for Defence his expenditure on advertising detailing the objective, duration, media platforms, advertising agency or agencies, and cost of each advertising campaign in each of the years 2015 to 2025. [37028/25]
Simon Harris (Wicklow, Fine Gael)
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The information requested by Deputy McGuinness in relation to the amount spent by my Department on advertising from 2015 to 2025 is set out in tabular form below:
| Year | Objective | Duration | Media platforms | Advertising agencies | Cost |
|---|---|---|---|---|---|
| 2015 | Civilian Recruitment Competition | 2 weeks, 1 month | Mediavest Advertising | €8,194.62 | |
| 2015 | Civil Defence recruitment | 1 day | Ard Education, Roscrea People | €1,099.50 | |
| 2015 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €39,448.77 |
| 2015 | Glen of Imaal Advert- Warning notice when visiting Glen of Imaal | 1 publication | Silchester Marketing | €879.45 | |
| 2015 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €1,199.25 | |
| 2015 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year or at the discretion of the military at any time of the year. | MediaVest Ltd | €27,522.64 | |
| 2015 | National Heritage Event Week Guide Ad- Warning notice when visiting Glen of Imaal | 1 publication | Irish Food Publishers Ltd | €774.90 | |
| 2015 | Ad for Gormanston Firing Exercise | 1 publication | Online | MediaVest Ltd | €738 |
| 2016 | Civilian Recruitment Competition | 2 weeks, 1 month | Print/ online | Mediavest, Irish Association of Social Workers | €9,325.50 |
| 2016 | Civil Defence recruitment | 1 day | Digital Media Enterprises; Ard Education; Roscrea People; JP Devlin Media | €6,794.40 | |
| 2016 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €35,885.78 |
| 2016 | Ad for Gormanston Firing Exercise | 2 publications | Online | Mediavest Ltd | €1,476 |
| 2016 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €1,199.25 | |
| 2016 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | MediaVest | €34,037.75 | |
| 2016 | National Heritage Event Week Guide Ad- Warning notice when visiting Glen of Imaal | 1 publication | Irish Food Publishers Ltd | €774.90 | |
| 2017 | Civilian Recruitment Competition | 2 weeks, 1 month | Mediavest | €12,959.32 | |
| 2017 | Civil Defence recruitment | 1 day | Digital Media Enterprises; Ard Education; Roscrea People; JP Devlin Media | €3,713.25 | |
| 2017 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €37,597.52 |
| 2017 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €1,199.25 | |
| 2017 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year. | MediaVest Ltd | €26,522.73 | |
| 2017 | Ad for Gormanston Firing Exercise | 2 publications | Online | MediaVest Ltd | €738 |
| 2017 | National Heritage Event Week Guide Ad- Warning notice when visiting Glen of Imaal | 1 publication | The Heritage Council | €630 | |
| 2017 | Notice from the Defence Force Training Centre- Roads closures in the Curragh camp. | 2 weeks | Radio | KFM | €369 |
| 2018 | Civilian Recruitment Competition | 2 weeks, 1 month | Mediavest | €10,702.89 | |
| 2018 | Civil Defence recruitment | 1 day | Lions Club of Roscrea; Roscrea People | €350.00 | |
| 2018 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €36,906.96 |
| 2018 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €1,439.10 | |
| 2018 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year. | Spark Foundry | €32,237.60 | |
| 2018 | Ad for Gormanston Firing Exercise | Once off publication for year | Online | Spark Foundry | €738 |
| 2018 | National Heritage Event Week Guide Ad- Warning notice when visiting Glen of Imaal | Once off publication for year | The Heritage Council | €630 | |
| 2018 | Notice from the Defence Force Training Centre- Roads closures in the Curragh camp. | Advertised 20 times during the 2 weeks preceding the 19th July. | Radio | KFM | €369 |
| 2019 | Civilian Recruitment Competition | 2 weeks, 1 month | Public Appointments Service (PAS) | €5,572.41 | |
| 2019 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €35,892.98 |
| 2019 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €1,918.75 | |
| 2019 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year. | Spark Foundry Foundry | €27,487.50 | |
| 2020 | Civilian Recruitment Competition | 2 weeks, 1 month | Print/ Online | Public Appointments Service (PAS) | €3,446.28 |
| 2020 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €48,415.78 |
| 2020 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €1,911.00 | |
| 2020 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year. | Spark Foundry Foundry | €27,743.08 | |
| 2021 | Public Consultation in relation to the work of the Commission on the Defence Forces. | 1 day | Spark Foundry | €2,183.59 | |
| 2021 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €95,736.35 |
| 2021 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €2,398.50 | |
| 2021 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year. | Spark Foundry Foundry | €40,739.44 | |
| 2022 | Recruitment infographic | Not applicable | Not applicable | Vermillion | €1,033.20 |
| 2022 | Civilian Recruitment Competition | 2weeks 1 month | Online | Society of Chartered Surveyors Ireland | €300.00 |
| 2022 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €106,030.54 |
| 2022 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €2,398.50 | |
| 2022 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year. | Spark Foundry Foundry | €46,110.70 | |
| 2022 | Notice from the Defence Force Training Centre- Roads closures in the Curragh camp. | 2 weeks | Radio | KFM | €369 |
| 2023 | Civilian Recruitment Competition | 2weeks 1 month | Public Appointments Service (PAS) | €1,701.34 | |
| 2023 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €94,339.95 |
| 2023 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €2,398.50 | |
| 2023 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year. | Spark Foundry Foundry | €31,161.42 | |
| 2023 | Notice from the Defence Force Training Centre- Roads closures in the Curragh camp. | 2 weeks | Radio | KFM | €369 |
| 2024 | Recruitment infographic | Not applicable | Not applicable | Vermillion | €67.65 |
| 2024 | Defence Forces Tribunal of Inquiry calls for information and discovery notices | 1 day | Spark Foundry | €62,905.40 | |
| 2024 | Civilian Recruitment Competition | 2weeks 1month | Online | Irish Association of Social Workers (IASW) | €275.00 |
| 2024 | Be Winter Ready, Be Summer Ready | all year | Print/ radio | Spark Foundry | €44,528.46 |
| 2024 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €2,878.20 | |
| 2024 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year. | Spark Foundry Foundry | €40,138.12 | |
| 2024 | Notice from the Defence Force Training Centre- Roads closures in the Curragh camp. | 2 weeks | Radio | KFM | €369 |
| 2025 | Recruitment infographic | Not applicable | Not applicable | Vermillion | €67.65 |
| 2025 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication at each bank holiday throughout the year. | North Wicklow Times Ltd | €2,398.50 | |
| 2025 | Army Rifle Ranges Warning Notices to public warning of Military Firing Ranges. | 1 publication in all papers at each bank holiday throughout the year. | Spark Foundry Foundry | €28,194.86 |
| Advertising agencies | Cost |
|---|---|
| Mediavest Advertising | €8,194.62 |
| Ard Education, Roscrea People | €1,099.50 |
| Spark Foundry | €39,448.77 |
| Silchester Marketing | €879.45 |
| North Wicklow Times Ltd | €1,199.25 |
| MediaVest Ltd | €27,522.64 |
| Irish Food Publishers Ltd | €774.90 |
| MediaVest Ltd | €738 |
| Mediavest, Irish Association of Social Workers | €9,325.50 |
| Digital Media Enterprises; Ard Education; Roscrea People; JP Devlin Media | €6,794.40 |
| Spark Foundry | €35,885.78 |
| Mediavest Ltd | €1,476 |
| North Wicklow Times Ltd | €1,199.25 |
| MediaVest | €34,037.75 |
| Irish Food Publishers Ltd | €774.90 |
| Mediavest | €12,959.32 |
| Digital Media Enterprises; Ard Education; Roscrea People; JP Devlin Media | €3,713.25 |
| Spark Foundry | €37,597.52 |
| North Wicklow Times Ltd | €1,199.25 |
| MediaVest Ltd | €26,522.73 |
| MediaVest Ltd | €738 |
| The Heritage Council | €630 |
| KFM | €369 |
| Mediavest | €10,702.89 |
| Lions Club of Roscrea; Roscrea People | €350.00 |
| Spark Foundry | €36,906.96 |
| North Wicklow Times Ltd | €1,439.10 |
| Spark Foundry | €32,237.60 |
| Spark Foundry | €738 |
| The Heritage Council | €630 |
| KFM | €369 |
| Public Appointments Service (PAS) | €5,572.41 |
| Spark Foundry | €35,892.98 |
| North Wicklow Times Ltd | €1,918.75 |
| Spark Foundry Foundry | €27,487.50 |
| Public Appointments Service (PAS) | €3,446.28 |
| Spark Foundry | €48,415.78 |
| North Wicklow Times Ltd | €1,911.00 |
| Spark Foundry Foundry | €27,743.08 |
| Spark Foundry | €2,183.59 |
| Spark Foundry | €95,736.35 |
| North Wicklow Times Ltd | €2,398.50 |
| Spark Foundry Foundry | €40,739.44 |
| Vermillion | €1,033.20 |
| Society of Chartered Surveyors Ireland | €300.00 |
| Spark Foundry | €106,030.54 |
| North Wicklow Times Ltd | €2,398.50 |
| Spark Foundry Foundry | €46,110.70 |
| KFM | €369 |
| Public Appointments Service (PAS) | €1,701.34 |
| Spark Foundry | €94,339.95 |
| North Wicklow Times Ltd | €2,398.50 |
| Spark Foundry Foundry | €31,161.42 |
| KFM | €369 |
| Vermillion | €67.65 |
| Spark Foundry | €62,905.40 |
| Irish Association of Social Workers (IASW) | €275.00 |
| Spark Foundry | €44,528.46 |
| North Wicklow Times Ltd | €2,878.20 |
| Spark Foundry Foundry | €40,138.12 |
| KFM | €369 |
| Vermillion | €67.65 |
| North Wicklow Times Ltd | €2,398.50 |
| Spark Foundry Foundry | €28,194.86 |
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