Written answers

Tuesday, 8 July 2025

Department of An Taoiseach

Departmental Advertising

Photo of Conor McGuinnessConor McGuinness (Waterford, Sinn Fein)
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175. To ask the Taoiseach his expenditure on advertising, detailing the objective, duration, media platforms, advertising agency or agencies, and cost of each advertising campaign, in each of the years 2015 to 2025. [37040/25]

Photo of Micheál MartinMicheál Martin (Cork South-Central, Fianna Fail)
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The table below details expenditure by the Department of the Taoiseach on advertising from 2015 to end June 2025.

Under an Office of Government Procurement (OGP) framework, the Department of the Taoiseach procures Media Strategy, Planning and Buying services as appropriate.

Standard annual expenditure on advertising by the Department covers advertisements placed in national print publications relating to judicial appointments and Commemoration Events.

Most advertising expenditure in the period 2020 - 2022 related to public information campaigns during COVID-19. These campaigns played a vital role in communicating the various strands of the pandemic, including the supports made available by Government.

Expenditure by Department of the Taoiseach on advertising from 2015 to end June 2025
Year Amount
2015 €53,666
2016 €21,815
2017 €40,616
2018 €1,895,673
2019 €33,659
2020 €17,045,754
2021 €11,601,472
2022 €1,798,829
2023 €4,808
2024 €14,138
2025 (to end June) €9,482

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