Paul Donnelly (Dublin West, Sinn Fein)
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575. To ask the Minister for Employment Affairs and Social Protection the amount his Department spent on advertising on a social media platform (details supplied) in the years 2024 and to date in 2025, in tabular form. [33980/25]

Dara Calleary (Mayo, Fianna Fail)
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My Department administers over 100 separate schemes and services, which affect the lives of almost every person in the State. We are committed to ensuring that members of the public are fully aware of the welfare supports and services that are available to them. Public information campaigns, including advertising on digital and social media platforms, are an important part of this work.

The Department of Social Protection has not placed paid advertisements on X in 2024 or to date in 2025. We keep all forms of communication to the public, including social media advertising, under consistent review. All campaigns are developed and targeted carefully in collaboration with our media buyer using the best mix of media formats to ensure that the Department’s messages reach members of the public effectively, while ensuring value for money.