Written answers

Tuesday, 17 June 2025

Department of Enterprise, Trade and Employment

Departmental Websites

Photo of Albert DolanAlbert Dolan (Galway East, Fianna Fail)
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366. To ask the Minister for Enterprise, Trade and Employment if his Department’s website employs analytics tools (details supplied) that track website traffic using UTM parameters (for example, utm_source); if so, whether any visits have been recorded with a specific parameter or similar identifiers indicating traffic from ChatGPT; and to provide the monthly number of such visits, if recorded, for each of the past 12 months, in tabular form. [32498/25]

Photo of Peter BurkePeter Burke (Longford-Westmeath, Fine Gael)
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The ICT Unit in my Department has informed me that they do not use UTM parameters to specifically track sources. However, the website analytics tool used by the Department does have some inbuilt Campaign Source tracking. Reports generated by the analytics tool do not indicate any visits from ChatGPT prior to November 2024. From November 2024 onwards the monthly visits reported were:

Month Visits
November 2024 70
December 2024 342
January 2025 793
February 2025 1164
March 2025 1036
April 2025 1274
May 2025 1048
Total 5727

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