Albert Dolan (Galway East, Fianna Fail)
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962. To ask the Minister for Education and Skills if his Department’s website employs analytics tools (details supplied) that track website traffic using UTM parameters (for example, utm_source); if so, whether any visits have been recorded with a specific parameter or similar identifiers indicating traffic from ChatGPT; and to provide the monthly number of such visits, if recorded, for each of the past 12 months, in tabular form. [32501/25]

James Lawless (Kildare North, Fianna Fail)
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My department’s website is one of number of websites under the gov.ie umbrella.

While content is uploaded by the Communications team in the department, the site is developed and maintained by a team based at the Office of the Government Chief Information Officer (OGCIO) in the Department of Public Expenditure, NDP Delivery and Reform.

OGCIO does employ analytics tools and as such is able to monitor traffic from platforms such as ChatGPT.

The data in the spreadsheet, attached, is from two providers. In late 2024, the governments analytics provider changed for operational reasons. Therefore, the data for the period 11 June 2024 to 30 November 2024 is from Google Analytics 4 while the data supplied from 1 December 2024 to 11 June 2025 is from the current analytics provider, Matomo.