Written answers
Tuesday, 17 June 2025
Department of Housing, Planning, and Local Government
Departmental Websites
Albert Dolan (Galway East, Fianna Fail)
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525. To ask the Minister for Housing, Planning, and Local Government if his Department’s website employs analytics tools (details supplied) that track website traffic using UTM parameters (for example, utm_source); if so, whether any visits have been recorded with a specific parameter or similar identifiers indicating traffic from ChatGPT; and to provide the monthly number of such visits, if recorded, for each of the past 12 months, in tabular form. [32503/25]
James Browne (Wexford, Fianna Fail)
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My Department employs analytic tools that have the facility to track website traffic.
In late 2024 the government analytics provider changed for operational reasons. The data for the period 11 June 2024 to 30 November 2024 is from Google Analytics 4 (GA4).
The data supplied for the period from 1 December 2024 to 11 June 2025, is from our current analytics provider, Matomo.
Please find below the requested data relating to traffic from ChatGPT:
11-30 June 2024 | Jul-24 | Aug-24 | Sep-24 | Oct-24 | Nov-24 | Dec-24 | Jan-25 | Feb-25 | Mar-25 | Apr-25 | May-25 | 1-11 June 2025 |
---|---|---|---|---|---|---|---|---|---|---|---|---|
0 | 0 | 64 | 100 | 373 | 145 | 429 | 623 | 835 | 952 | 550 | 749 | 434 |
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