Written answers

Tuesday, 17 June 2025

Department of Communications, Climate Action and Environment

Departmental Websites

Photo of Albert DolanAlbert Dolan (Galway East, Fianna Fail)
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483. To ask the Minister for Communications, Climate Action and Environment if his Department’s website employs analytics tools (details supplied) that track website traffic using UTM parameters (for example, utm_source); if so, whether any visits have been recorded with a specific parameter or similar identifiers indicating traffic from ChatGPT; and to provide the monthly number of such visits, if recorded, for each of the past 12 months, in tabular form. [32495/25]

Photo of Patrick O'DonovanPatrick O'Donovan (Limerick County, Fine Gael)
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My Department employs analytics tools to track website traffic and indicates traffic from ChatGPT for the period. Please see below the analytics specific to my Department that relate to this request.

11-30 June 2024

Jul 24
Aug 24 Sep 24 Oct 24 Nov 24 Dec 24 Jan 2025 Feb 25 March 25 April 25 May 25

1-11 June 2025
0 0 19 24 75 45 64 105 141 186 137 148 11
The analytics platform used by my Department changed in the last twelve months for operational reasons. For the period 11 June 2024 to 30 November 2024, analytics were supplied from Google Analytics 4 (GA4). For the period from 1 December 2024 to 11 June 2025 the analytics data is supplied from the current provider, Matomo.

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