Written answers

Wednesday, 19 March 2025

Department of Health

Alcohol Advertising

Photo of Liam QuaideLiam Quaide (Cork East, Social Democrats)
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1650. To ask the Minister for Health her plans to amend the Public Health (Alcohol) Act 2018 to prohibit marketing of zero-alcohol products that share the same branding, logos and colours as their parent alcoholic counterparts; and if she will make a statement on the matter. [11428/25]

Photo of Jennifer Carroll MacNeillJennifer Carroll MacNeill (Dún Laoghaire, Fine Gael)
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The Public Health (Alcohol) Act 2018 regulates the advertising of alcohol products in order to reduce the health harms associated with their consumption; non-alcohol products do not cause such harms.

These products are relatively new to the market. Therefore, there is as yet insufficient evidence to determine whether they might have a positive health impact by encouraging consumers to substitute non-alcoholic products for those containing alcohol. My Department will continue to monitor the emerging evidence.

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