Written answers
Wednesday, 16 October 2024
Department of Education and Skills
Departmental Advertising
Peadar Tóibín (Meath West, Aontú)
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278. To ask the Minister for Education and Skills the amount spent by his Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41808/24]
Patrick O'Donovan (Limerick County, Fine Gael)
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Below is the advertising spend by my Department since it's establishment broken down by traditional and online.
| Year | Traditional(Press Radio and Outdoor) | Online | Total Advertising Spend |
|---|---|---|---|
| 2021 | 63,357.74 | 20,728.92 | €84,088.65 |
| 2022 | 42,208.24 | 11,252.41 | €53,460.65 |
| 2023 | 392,281.21 | 117,510.61 | €509,791.82 |
| 2024 | 89,505.42 | 32,793.91 | €122,299.33 |
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