Peadar Tóibín (Meath West, Aontú)
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140. To ask the Minister for Culture, Heritage and the Gaeltacht the amount spent by her Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41816/24]

Catherine Martin (Dublin Rathdown, Green Party)
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Please see below details in tabular form of advertising expenditure each year since my Department was constituted in its current configuration in September 2020. I am advised that it is not possible to tabulate the expenditure between print media and other media formats, as my Departmental expenditure is on a per-campaign basis, and is allocated via media buying agencies. The figures provided below represent advertising in print and broadcast, local and national media, and online.

Various forms of communication, including advertising, media engagement, and social media postings, have become increasingly important in informing and updating the public of the work of my Department. At all times value for money is a critical consideration

Total advertising budget allocated by the Department in each year since September 2020 to date: