Written answers
Wednesday, 16 October 2024
Department of Enterprise, Trade and Employment
Departmental Advertising
Peadar Tóibín (Meath West, Aontú)
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112. To ask the Minister for Enterprise, Trade and Employment the amount spent by his Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41804/24]
Peter Burke (Longford-Westmeath, Fine Gael)
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Details of advertising spend for both traditional and online advertising for the past ten years are set out in tabular form below. My Department did not undertake any online advertising until 2019.
Year | Traditional Advertising Costs€ | Online Advertising Costs€ | Total€ |
---|---|---|---|
2014 | 80,287 | ||
2015 | 532,961 | ||
2016 | 113,035 | ||
2017 | 285,859 | ||
2018 | 60,380 | ||
2019 | 170,011 | 10,644 | 180,655 |
2020 | 38,889 | 19,963 | 58,852 |
2021 | 318,793 | 48,812 | 367,605 |
2022 | 74,630 | 148,325 | 222,955 |
2023 | 134,164.92 | 90,853.34 | 225,018 |
2024 (to date) | 72,160.64 | 13,891.97 | 86,052.61 |
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