Written answers
Wednesday, 16 October 2024
Department of Public Expenditure and Reform
Departmental Advertising
Peadar Tóibín (Meath West, Aontú)
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105. To ask the Minister for Public Expenditure and Reform the amount spent by her Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41812/24]
Paschal Donohoe (Dublin Central, Fine Gael)
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The information requested by the Deputy in respect of my Department from 2014 to date is set out in the table below.
| Year | Expenditure on Traditional Advertising | Expenditure on Online Advertising |
|---|---|---|
| 2014 | Nil | Nil |
| 2015 | €564 | Nil |
| 2016 | €1,334 | Nil |
| 2017 | €4,956 | €207,861* |
| 2018 | €2,625 | €95,523* |
| 2019 | €55,577 | €3,075 |
| 2020 | €37,058 | €6,754 |
| 2021 | €20,163 | €4,406 |
| 2022 | €9,600 | €2,706 |
| 2023 | €48,452 | €6,458 |
| 2024 to-date | €42,984 | €11,736 |
* With regard to the expenditure on online advertising in 2017 and 2018, this primarily relates to communications to support MyGovID and the services it enables, promoting the whereyourmoneygoes.gov.ie website which provided a significant amount of data on Irish government expenditure, and more generally promoting the Public Services Card and MyGovID through a series of awareness campaigns.
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