Written answers

Tuesday, 15 October 2024

Department of Rural and Community Development

Departmental Advertising

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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705. To ask the Minister for Rural and Community Development the frequency and duration of the publicity, marketing or advertising campaigns conducted by her Department to date in 2024; the purpose of these campaigns; the cost of these campaigns; and the agencies that conducted these campaigns, in tabular form. [41186/24]

Photo of Heather HumphreysHeather Humphreys (Cavan-Monaghan, Fine Gael)
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My Department uses centrally negotiated contracts for large advertising campaigns. It works with media agencies to achieve efficiencies, particularly in the area of media buying.

My Department has conducted two advertising campaigns so far in 2024. The table below provides the details requested by the Deputy.

Campaign
Purpose
Cost
Agencies
Duration
Responsible Dog Ownership Increase awareness of the harm that out of control dogs can do to people and to livestock.Change behaviour and encourage people to be aware that they must always have their dog under their control. €414,000 Javelin (creative)PHD (media buying) 20th April – 26th May 2024(5 weeks)
XL Bully dogs Public information campaign on new ownership rules in relation to XL Bully type dogs. €164,263 Javelin (creative)PHD (media buying) 23rd September – 27th October 2024(5 weeks)

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