Written answers
Tuesday, 15 October 2024
Department of Children, Equality, Disability, Integration and Youth
Departmental Advertising
Catherine Murphy (Kildare North, Social Democrats)
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543. To ask the Minister for Children, Equality, Disability, Integration and Youth the frequency and duration of the publicity, marketing or advertising campaigns conducted by his Department to date in 2024; the purpose of these campaigns; the cost of these campaigns; and the agencies that conducted these campaigns, in tabular form. [41174/24]
Roderic O'Gorman (Dublin West, Green Party)
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For the Department of Children, Equality, Disability, Integration and Youth, the frequency and duration of the publicity, marketing or advertising campaigns conducted to date in 2024, as well as the purpose and cost of these campaigns; the cost of these campaigns; and the agencies that conducted these campaigns, is listed below. The costs for the UNCRC campaign is an informed estimate until the campaign concludes.
| Campaign | Dates | Cost to date | Purpose | Agencies / suppliers |
|---|---|---|---|---|
| Supporting Parents | Jan | €39,832 | Promoting Supporting Parents - an initiative that connects parents with local resources | Mindshare - Media Buying |
| National Childcare Scheme | March | €26,895 | Promoting Supports available to parents to assist Childcare fees | Mindshare - Media Buying |
| Accommodation Policy Changes | March - April | €3,582 | An international search campaign informing those considering coming to Ireland to flee the conflict in Ukraine of changes to accommodation policy | Mindshare - Media Buying |
| National Childcare Scheme | April | €1,300 | Working with parenting influencers to promote the National Childcare Scheme | Andrea Roche Agency |
| Mother & Baby Institutions Payment Scheme | April - June | €765,757 | An international public awareness campaign announcing the opening and availability of the Redress Scheme to those impacted and eligible to apply | Javelin - Creative Mindshare - Media Buying |
| Gender Pay Gap Reporting | April - July | €260,978 | The campaign targeted employers in organizations of over 150 staff, encouraging them to begin the process of reporting on their hourly gender pay gap, in line with the Gender Pay Gap Information Act 2021. | Javelin - Creative Mindshare - Media Buying |
| Early Years | October 2023 – to July 2024 | €121,805 | Campaign development for:• Childminding regulations and registration – consultation, plan and awareness• Overarching strategy development• Regional National Childcare Scheme• Nurturing Skills (workforce plan) stakeholder engagement | Drury |
| UNCRC awareness raising | 23 September - 21 October | €19,742 | Raising awareness of the UNCRC and driving visitors to the information resource at gov.ie/UNCRC | Red Dog |
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