Written answers

Thursday, 23 May 2024

Department of Education and Skills

Departmental Advertising

Photo of Carol NolanCarol Nolan (Laois-Offaly, Independent)
Link to this: Individually | In context | Oireachtas source

194. To ask the Minister for Education and Skills the total costs incurred by her Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if she will make a statement on the matter. [23442/24]

Photo of Norma FoleyNorma Foley (Kerry, Fianna Fail)
Link to this: Individually | In context | Oireachtas source

Please see below, list of total costs of advertising on online/digital media platforms incurred by the Department from 2019 to YTD 2024 including names of the online platforms. Due to commercial sensitivities of the platforms involved, the Department is not in the position to give a detailed breakdown of amounts paid to each platform.

YEAR Total payable Total payable + VAT
2019 €21,971.00 €27,026.00
BALLS MEDIA 0% PRODUCTION
DOUBLE CLICK INTERNATIONAL
FACEBOOK SELF SERVICE
OMG MARKETPLACE
PHD PROGRAMMATIC
TV3 VOD
TWITTER INTERNATIONAL UNLIMITED
YOUTUBE.COM
2020 €33,453.00 €40,819.00
AUDIOXI
COMSCORE BV
DOUBLE CLICK INTERNATIONAL
FACEBOOK SELF SERVICE
OMG MARKETPLACE
PHD PROGRAMMATIC
SNAPCHAT
TWITTER INTERNATIONAL UNLIMITED
2021 €60,523.00 €74,005.00
ACAST T/A ACAST STORIES IRELAND LTD
AUDIOXI
COMSCORE BV
DOUBLE CLICK INTERNATIONAL
FACEBOOK
INTEGRAL AD SCIENCE EURO
LADBIBLE IRELAND LTD 0%
LD LOVIN DUBLIN
OMG MARKETPLACE
PHD PROGRAMMATIC
SPOTIFY LTD
TWITTER INTERNATIONAL UNLIMITED
2022 €47,197.00 €58,011.00
ACAST T/A ACAST STORIES IRELAND LTD
AUDIOXI
DOUBLE CLICK INTERNATIONAL
FACEBOOK
INTEGRAL AD SCIENCE EURO
LADBIBLE IRELAND LTD 0%
LADBIBLE IRELAND LTD 15%
OMG MARKETPLACE
PHD PROGRAMMATIC
SPOTIFY LTD
TWITTER INTERNATIONAL UNLIMITED
2023 €117,414.00 €143,326.00
AUDIOXI
DAILY MAIL
DOUBLE CLICK INTERNATIONAL
EXTRA.IE
FACEBOOK
INTEGRAL AD SCIENCE EURO
LADBIBLE IRELAND LTD 0%
LADBIBLE IRELAND LTD 15%
MEDIAFORCE LTD
OMG MARKETPLACE
PHD PROGRAMMATIC
SPOTIFY LTD
TIKTOK
TUAIRISC BHEO TEORANTA
TWITTER INTERNATIONAL UNLIMITED
2024 €88,736.00 €108,237.00
DAILY MAIL
DOUBLE CLICK INTERNATIONAL
FACEBOOK
INTEGRAL AD SCIENCE EURO
PHD PROGRAMMATIC
SPOTIFY LTD
TIKTOK
YOUTUBE - DV360
Total €369,294.00 €451,424.00

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