Written answers

Thursday, 23 May 2024

Department of Foreign Affairs and Trade

Departmental Advertising

Photo of Carol NolanCarol Nolan (Laois-Offaly, Independent)
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126. To ask the Minister for Foreign Affairs and Trade the total costs incurred by his Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if he will make a statement on the matter. [23446/24]

Photo of Micheál MartinMicheál Martin (Cork South Central, Fianna Fail)
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The Department of Foreign Affairs uses advertising and public awareness campaigns primarily to promote essential services to citizens at home and abroad such as passport and consular services. In recent years, public awareness campaigns in relation to COVID-19 travel restrictions and Brexit have formed a significant part of campaigns.

The Department engages the services of a third-party media agency (PHD Media), retained under a cross-Government procurement process, for the purposes of placing advertisements in online/digital media platforms.

The below figures represent the costs of the placing of advertisements in online/digital media platforms, conducted via the third-party media agency:

YEAR Payable Payable + VAT
2019 € 261,626 € 321,800
FACEBOOK € 80,108 € 98,533
INDEPENDENT DIGITAL € 1,127 € 1,386
JOURNAL MEDIA LIMITED € 5,100 € 6,273
LINKEDIN € 1,500 € 1,845
OMG MARKETPLACE € 8,000 € 9,840
PHD PROGRAMMATIC € 8,061 € 9,915
RTE € 7,650 € 9,410
GOOGLE ADSERVING € 193 € 237
GOOGLE SEARCH € 87,716 € 107,891
TWITTER € 62,171 € 76,470
2020 € 116,674 € 141,066
ALL4 € 5,008 € 5,008
COMSCORE BV € 520 € 520
FACEBOOK € 9,150 € 11,072
INDEPENDENT DIGITAL € 17,998 € 22,138
JOURNAL MEDIA LIMITED € 5,100 € 6,273
OMG MARKETPLACE € 29,721 € 36,243
PHD PROGRAMMATIC € 19,664 € 23,957
RTE € 4,250 € 5,228
SKY MEDIA - IRELAND € 11,900 € 14,399
VMS - PLAYER € 4,051 € 4,902
GOOGLE ADSERVING € 1,061 € 1,289
TWITTER € 3,127 € 3,835
YOUTUBE € 5,124 € 6,202
2021 € 244,595 € 297,821
ALL4 € 8,869 € 8,869
COMSCORE BV € 119 € 119
FACEBOOK € 85,689 € 105,389
JOURNAL MEDIA LIMITED € 5,100 € 6,273
OMG MARKETPLACE € 50,186 € 61,402
PHD PROGRAMMATIC € 9,736 € 11,817
RTE - DISPLAY € 2,916 € 3,586
SKY MEDIA - IRELAND € 11,475 € 13,885
GOOGLE ADSERVING € 1,130 € 1,372
GOOGLE SEARCH € 10,756 € 13,230
INTEGRAL AD SCIENCE - AD VERIFICATION € 479 € 479
TWITTER € 39,515 € 48,604
YOUTUBE € 18,625 € 22,796
2022 € 226,586 € 276,886
AUDIOXI € 4,250 € 5,228
FACEBOOK € 85,127 € 104,706
LINKEDIN € 5,250 € 6,458
LOVIN DUBAI € 4,771 € 4,771
OMG MARKETPLACE € 1,281 € 1,576
PHD PROGRAMMATIC € 9,077 € 11,165
SPOTIFY LTD € 8,500 € 10,455
TIKTOK € 1,453 € 1,453
TUAIRISC BHEO TEORANTA € 1,169 € 1,438
ACAST € 4,250 € 5,228
GOOGLE ADSERVING € 607 € 746
GOOGLE SEARCH € 21,641 € 26,618
INTEGRAL AD SCIENCE - AD VERIFICATION € 1,668 € 1,668
TWITTER € 46,015 € 56,598
YOUTUBE € 31,527 € 38,778
2023 € 285,036 € 348,196
AGRILAND MEDIA LIMITED € 4,548 € 5,593
FACEBOOK € 102,458 € 126,023
IRISH FARMERS JOURNAL € 3,867 € 4,757
LINKEDIN € 33,179 € 40,810
OMG MARKETPLACE € 5,286 € 6,502
PHD PROGRAMMATIC € 9,647 € 11,866
SPOTIFY LTD € 5,100 € 6,273
TIKTOK € 8,041 € 8,041
TUAIRISC BHEO TEORANTA € 7,080 € 8,708
ACAST € 3,740 € 4,600
GOOGLE ADSERVING € 443 € 545
GOOGLE SEARCH € 30,202 € 37,149
INTEGRAL AD SCIENCE - AD VERIFICATION € 2,385 € 2,385
TWITTER € 6,371 € 7,836
YOUTUBE € 62,689 € 77,108
2024 (to May 20th) € 131,806 € 160,086
AGRILAND MEDIA LIMITED € 1,190 € 1,464
FACEBOOK € 44,232 € 54,406
IRISH FARMERS JOURNAL € 1,190 € 1,464
IRISHTIMES.COM € 850 € 1,046
LINKEDIN € 10,597 € 13,034
OMG MARKETPLACE € 8,434 € 10,373
PHD PROGRAMMATIC € 9,646 € 11,865
TIKTOK € 7,604 € 7,604
TUAIRISC BHEO TEORANTA € 5,100 € 6,273
GOOGLE ADSERVING € 327 € 402
GOOGLE SEARCH € 11,841 € 14,564
INTEGRAL AD SCIENCE - AD VERIFICATION € 1,245 € 1,245
TWITTER € 9,691 € 11,920
YOUTUBE € 19,859 € 24,426
Overall Total € 1,266,323 € 1,545,855

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