Thursday, 16 November 2023
Department of Justice and Equality
191. To ask the Tánaiste and Minister for Justice and Equality further to Parliamentary Question No. 401 of 26 September 2023, how much of this overall spend has been paid to RTÉ to date; how much has been budgeted to be paid to RTÉ over the full course of the "Serious Consequences" campaign; and if she will make a statement on the matter. [50442/23]
The importance of raising awareness of domestic, sexual and gender based violence in all its forms and working at a societal level to change problematic behaviours and to encourage and empower victims to reach out for help and support, is a key objective of our Zero Tolerance Strategy.
As the Deputy will be aware, in 2021 I commenced Coco’s Law or the Harassment, Harmful Communications and Related Offences Act which introduced two new offences of intimate image abuse. The penalties for these offences are serious to reflect the seriousness of the crime and the impact it has on the victim. My Department also partnered with Hotline.ie to provide for a reporting mechanism so that victims of these offences could report the illegal sharing of their intimate image to Hotline who will engage with the online platform to have the image removed.
To raise awareness of the introduction of these new offences and to make victims aware of the reporting mechanism and encourage them to reach out for help and support, my Department has been running an awareness raising campaign. The campaign comprises two ads, one focused on the offence of sharing an intimate image of another person without their consent and the other focused on the offence of threatening to share an intimate image of another person.
This campaign started in May of this year and ran until the end of June, with adverts running on TV, radio, in cinemas, on video on demand, digital audio, social media and using digital out of home advertising.
The second phase of the campaign took place in September and the table below outlines the full spend with RTE in relation to this campaign.
|RTE Radio||€ 57,724|
|RTE TV||€ 220,275|