Written answers
Tuesday, 7 November 2023
Department of Rural and Community Development
Departmental Advertising
Robert Troy (Longford-Westmeath, Fianna Fail)
Link to this: Individually | In context | Oireachtas source
1454. To ask the Minister for Rural and Community Development to provide a breakdown of the advertising spend of her Department and agencies under the remit of her Department, by national media outlet and local newspaper outlet, for each of the years 2020 to 2022, in tabular form. [47738/23]
Heather Humphreys (Cavan-Monaghan, Fine Gael)
Link to this: Individually | In context | Oireachtas source
My Department contracts media buying agencies for the purpose of purchasing newspaper advertising. The specific amount allocated to each outlet is determined by the buying agency, based on the objectives of the campaign and agreement on the appropriate mix of national and local coverage. The total amount spent on newspaper advertising by my Department for each of the years 2020 to 2022 is detailed in the tables below.
My Department did not have any broadcast media advertising expenditure for the period in question.
Department of Rural and Community Development Newspaper Advertising expenditure 2020 to 2022
2020 - Newspaper advertising expenditure for 2020 was nil
2021 – Newspaper advertising expenditure:
Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall total |
|---|---|---|---|---|---|
| Statement Of Strategy | Irish Independent The Irish Examiner The Irish Times | €4,184 | Nil | Nil | €4,184 |
2022 – Newspaper advertising expenditure
Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall total |
|---|---|---|---|---|---|
| LEADER Programme 2023 - 2027 | Irish Farmers Journal Farming Independent The Irish Examiner | €4,431.76 | Anglo Celt Kerryman Kilkenny People Leinster Express Limerick Leader Longford Leader Midland Tribune Munster Express Roscommon Herald Sligo Champion Tipperary Star Waterford News And Star Western People Westmeath Independent Wexford People Wicklow People | €10,487 | €14,919.16 |
| Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall cost |
| Public Consultation on New Public Library Strategy | Nil | Nil | Anglo Celt Carlow Nationalist Clare Champion Connacht Tribune Donegal News Dundalk Democrat Kerryman Kildare Nationalist Kilkenny People Laois Nationalist Leitrim Observer Limerick Leader Longford Leader Meath Chronicle Northern Standard Northside People (East) Northside People (West) Offaly Independent Roscommon Herald Sligo Champion Southern Star Southside People Tipperary Star Waterford News And Star Western People Westmeath Independent Wexford People | €32,628 | €32,628 |
| Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall cost |
| TidyTowns Recruitment of Trainee Adjudicators | Irish Independent The Irish Examiner The Irish Times | €5,785 | Nil | Nil | €5,785 |
There are four agencies under my Department’s remit: the Western Development Commission, POBAL, Water Safety Ireland, and the Charities Regulator. They are all independent legal entities responsible for managing their own corporate affairs in compliance with their statutory obligations. The details of the Oireachtas contact point for each of the agencies, who would be in a position to provide the Deputy with the requested information in respect of their organisation, are set out in the table below:
| Pobal | oireachtasqueries@pobal.ie |
|---|---|
| Charities Regulator | |
| Water Safety Ireland | oireachtas@wsi.ie |
| Western Development Commission | oireachtas@wdc.ie |
No comments