Catherine Murphy (Kildare North, Social Democrats)
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590. To ask the Minister for Culture, Heritage and the Gaeltacht the steps being taken by Tourism Ireland to promote tourism here during winter months. [48762/23]

Catherine Martin (Dublin Rathdown, Green Party)
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My Department's role in relation to tourism lies primarily in the area of national tourism policy and implementation of that policy is a matter for the tourism agencies, Fáilte Ireland and Tourism Ireland, as well as certain other bodies.

Tourism Ireland is the agency responsible for marketing the island of Ireland overseas as a leading holiday destination. It devises and implements world-class marketing programmes in more than 20 markets across the world. In October, Tourism Ireland rolled out its 'Ireland Home of Halloween' campaign. Tourism Ireland will also be highlighting other reasons to visit Ireland during the off-season months – including events like NYF Dublin (New Year’s Festival).

The detail of the matter raised by the Deputy is an operational issue for Tourism Ireland. Accordingly, I have referred the Deputy's question to Tourism Ireland for further information and direct reply. Please contact my private office if you have not received a reply within ten working days.