Written answers
Tuesday, 7 November 2023
Department of An Taoiseach
Departmental Advertising
Robert Troy (Longford-Westmeath, Fianna Fail)
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89. To ask the Taoiseach to provide a breakdown of the advertising spend of his Department and agencies under the remit of his Department, by national media outlet and local newspaper outlet, for each of the years 2020 to 2022, in tabular form. [47740/23]
Leo Varadkar (Dublin West, Fine Gael)
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The bulk of the expenditure, from this Department, from 2020 to 2022 relates to the dissemination of information related to COVID-19 public information campaigns. The table below gives a breakdown of this expenditure.
Advertising expenditure was also incurred relating to judicial and Director of Public Prosecutions appointments, Easter Sunday commemorations and public consultations for the Future of Media Commission and the Citizens’ Assembly on Gender Equality, and is detailed below.
| Expenditure by national and local/regional media. | Advertising Spend (National) | Advertising Spend (Regional / Local) |
|---|---|---|
| 2020 | ||
| Radio | €3.71 million | €4.53 million |
| Press | €3.05 million | €3.17 million |
| 2021 | ||
| Radio | €2.52 million | €2.6 million |
| Press | €1.81 million | €1.91 million |
| 2022 | ||
| Radio | €0.36 million | €0.39 million |
| Press | €0.34 million | €0.39 million |
| Advertising Spend (National) | Advertising Spend (Regional / Local) | |
|---|---|---|
| 2020 | ||
| Press | €7,021 | Nil |
| Radio | €84,408 | €52,454 |
| 2021 | ||
| Press | €27,639 | Nil |
| 2022 | ||
| Press | €12,454 | Nil |
The National Economic and Social Council, which is the only agency under the remit of the Department of the Taoiseach, recorded no expenditure on advertising in the period in question.
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