Gary Gannon (Dublin Central, Social Democrats)
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71. To ask the Minister for Culture, Heritage and the Gaeltacht to outline how the additional €10 million provided for overseas marketing of Ireland as a holiday destination in Budget 2024 will be spent. [45744/23]

Catherine Martin (Dublin Rathdown, Green Party)
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My Department's role in relation to tourism lies primarily in the area of national tourism policy and implementation of that policy is a matter for the tourism agencies, Fáilte Ireland and Tourism Ireland.

In Budget 2024 I was delighted to maintain additional funding of €10 million for overseas marketing of Ireland as a leading holiday destination. I firmly believe that sustaining investment in marketing campaigns is crucial to ensure Ireland’s share of voice is retained for longer-term success in an increasingly competitive marketplace.

In relation to how the additional funding will be spent next year, this is an operational matter for Tourism Ireland. Accordingly, I have referred this question to Tourism Ireland for direct response to the Deputy. Please advise my private office if you do not receive a reply within ten working days.