Written answers

Thursday, 29 June 2023

Department of Finance

Departmental Funding

Photo of Denis NaughtenDenis Naughten (Roscommon-Galway, Independent)
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195. To ask the Minister for Finance the total advertising budget allocated by his Department and agencies in each of the past ten years, and to date in 2023, respectively; the funding provided directly to RTÉ in each year; if he has sought and secured an assurance that none of this funding was rebated via the RTÉ advertising barter account; and if he will make a statement on the matter. [32007/23]

Photo of Michael McGrathMichael McGrath (Cork South Central, Fianna Fail)
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It was not possible for my Department and a number of the bodies under the aegis of my Department to provide the information sought in the time available. These bodies are the Central Bank of Ireland, Financial Services & Pensions Ombudsman and the National Treasury Management Agency. I will, therefore, make arrangements to provide the information to the Deputy in due course.

The remaining bodies that incurred advertising expenditure in the timeline specified have provided the information in the tables below. The Strategic Banking Corporation of Ireland is the only body who provided funding to RTÉ. In respect of the payments made to RTÉ, all of the below bodies have confirmed that no funding was rebated through RTE’s barter account.

Credit Review Office

Year Amount (€)
2013 161,817.93
2014 205,896.91
2015 291,023.46
2016 206,340.99
2017 136,577.93
2018 47,545.63
2019 41,482.61
2020 22,528.28
2021 48,637.70
2022 38,522.85
2023 to date 8,577.77

Home Building Finance Ireland (Established December 2018)

Year Amount (€)
2018-2019 Nil
2020 3,819
2021 14,235
2022 10,920
2023 to date 5,124

Investor Compensation Company DAC

Expenditure relates to national newspaper notices regarding failed investment firms.

Year Amount (€)
2013 8,237.33
2014 3,684.98
2015-2016 Nil
2017 6,720.40
2018 2,589.73
2019 Nil
2020 12,145.27
2021-2023 Nil

Office of the Comptroller and Auditor General

Year Amount (€)
2013-2017 Nil
2018 2,277
2019 Nil
2020 14,177
2021 1,089
2022-2023 Nil

Office of the Revenue Commissioners

Revenue contracts with media advertising agencies for all services related to design creation and ad placement for any advertising or media campaigns. All advertising payments made by Revenue are paid directly to these agencies, whose invoices cover all costs (including third party costs) associated with these campaigns. Revenue does not issue payments directly to, or otherwise engage with, any specific media outlets in relation to paid advertising.

Spark Foundry have been the primary advertising agency used by Revenue throughout the period cited, with some additional services having been provided by Inform Ireland on an ad hoc basis.

Year Amount (€)
2013 1,443,413.64
2014 306,050.22
2015 734,068.12
2016 747,823.00
2017 1,059,860.92
2018 527,427.24
2019 415,995.59
2020 174,357.43
2021 494,845.89
2022 360,242.70
2023 to date 34,830.73

Strategic Banking Corporation of Ireland (Established 2014)

Amounts below cover both advertising and creative work, and marketing materials. The SBCI used an agency from 2015-2017 which has been taken over and it is not possible to get a granular breakdown of any spend with RTE. All advertising payments made by SBCI were paid directly to agencies.

Year Amount (€) Funding provided directly to RTÉ (€)
2015 410,092.59
2016 301,859.02
2017 349,807.72
2018 447,740.20 38,413
2019 384,951.63 22,896
2020 644,837.63 133,875
2021 93,164.15 23,500
2022 435,948.83 41,159
2023 to date 199,503.50 15,510

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