Written answers

Wednesday, 17 May 2023

Department of Culture, Heritage and the Gaeltacht

Tourism Promotion

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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110. To ask the Minister for Culture, Heritage and the Gaeltacht if she will provide a schedule of sport-focused journalists, sport-focused personalities, and sport-focused publications, to include print, online and television, engaged by Fáilte Ireland and Tourism Ireland in each of the years 2021, 2022 and to date in 2023; the costs per engagement; the metrics achieved for each engagement; and the key performance indicators. [23611/23]

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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111. To ask the Minister for Culture, Heritage and the Gaeltacht the amount expended by Tourism Ireland and Fáilte Ireland on paid-for and or sponsored content on each of its social media channels, including a breakdown of each project and the expenditure on same in 2021, 2022 and to date in 2023. [23612/23]

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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112. To ask the Minister for Culture, Heritage and the Gaeltacht if she will provide a schedule of travel journalists, travel personalities, and travel publications, to include print, online and television, engaged by Fáilte Ireland and Tourism Ireland in each of the years 2021, 2022 and to date in 2023; and the costs per engagement; the metrics achieved for each engagement; and the key performance indicators. [23613/23]

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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113. To ask the Minister for Culture, Heritage and the Gaeltacht if she will provide a schedule of food-focused journalists, food-focused personalities, and food-focused publications, to include print, online and television, engaged by Fáilte Ireland and Tourism Ireland in each of the years 2021, 2022 and to date in 2023; the costs per engagement; the metrics achieved for each engagement; and the key performance indicators. [23614/23]

Photo of Catherine MartinCatherine Martin (Dublin Rathdown, Green Party)
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I propose to take Questions Nos. 110, 111, 112 and 113 together.

My Department's role in relation to tourism lies primarily in the area of developing national tourism policy and the tourism agencies, Fáilte Ireland and Tourism Ireland, deal with the implementation of this policy.

Fáilte Ireland's role as the National Tourism Development Authority is to support the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland and this includes responsibility for domestic holiday marketing across the four regional experience brands.

Tourism Ireland promotes the island of Ireland in more than 21 markets overseas as a compelling holiday destination, using the Ireland brand to position the island as strongly as possible against the more than 200 other destinations with which Ireland competes.

With specific regard to the engagement with all sections of the media for promotional purposes and the spend related to activities carried out in the promotion of Ireland as tourism destination both domestically and overseas, including paid-for and or sponsored content on their social media channels within the indicated time frame, these are operational matters for Fáilte Ireland and Tourism Ireland in line with their respective functions.

I have referred this question to the agencies for direct response to the Deputy. Please advise my private office if you do not receive a reply within ten working days.

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