Written answers
Tuesday, 16 May 2023
Department of An Taoiseach
Social Media
Holly Cairns (Cork South West, Social Democrats)
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127. To ask the Taoiseach the percentage of social media posts made on each of his Departmental social media accounts or the social media accounts of public bodies and agencies that operate under his remit that were exclusively in Irish between 1 May 2022 and 30 April 2023, inclusive; and the percentage of same that feature bilingual translations. [23038/23]
Leo Varadkar (Dublin West, Fine Gael)
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The information sought by the Deputy in relation to the Department of the Taoiseach and the National Economic and Social Development Office (NESDO) - which incorporates the National Economic and Social Council (NESC) - is set out in the tables below.
Percentage of organic content posted on MerrionStreet.ie social media accounts either exclusively in Irish or bilingual
| Channel | Total no. of posts (1st May 2022 – 30th April 2023) | No. of posts exclusively in Irish | % of posts exclusively in Irish | No. of bilingual posts | % of posts that are bilingual |
|---|---|---|---|---|---|
| 354 | 51 | 14.41% | 8 | 2.26% | |
| 809 | 74 | 9.15% | 4 | 0.49% | |
| 327 | 43 | 13.15% | 8 | 2.45% | |
| 192 | 23 | 11.98% | 5 | 2.60% | |
| TikTok | 32 | 0 | 0% | 0 | 0% |
Paid campaigns run by other Departments via MerrionStreet.ie social media accounts
| Department | Campaign | Date Range | % of content in Irish | Channel(s) |
|---|---|---|---|---|
| Department of Enterprise, Trade and Employment | Employment Rights | 14/11/2022 - 07/12/2022 | 50% | |
| Department of Enterprise, Trade and Employment | Small Companies Administrative Rescue Process (SCARP) | 14/11/2022 – 05/12/2022 | 10% | |
| Department of Housing, Local Government and Heritage | Electoral Modernisation | 07/12/2022 – 28/11/2022 | 0% | TikTok |
| Department of Enterprise, Trade and Employment | Energy Support | 06/12/2022 – 30/01/2023 | 50% | |
| Department of Enterprise, Trade and Employment | National Minimum Wage | 19/12/22 - 22/01/2022 | 25% | |
| Department of Transport | E10 Awareness | 27/03/2023 – to date | 20% |
Percentage of content posted on the National Economic and Social Council social media accounts either exclusively in Irish or bilingual
| Channel | Total no. of posts (1st May 2022 – 30th April 2023) | No. of posts exclusively in Irish | % of posts exclusively in Irish | No. of bilingual posts | % of posts that are bilingual |
|---|---|---|---|---|---|
| 3 | 0 | 0% | 0 | 0% | |
| 38 | 0 | 0% | 0 | 0% | |
| 1 | 0 | 0% | 0 | 0% | |
| 12 | 0 | 0% | 0 | 0% | |
| TikTok | N/A | 0 | 0% | 0 | 0% |
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