Written answers
Tuesday, 28 February 2023
Department of Public Expenditure and Reform
Departmental Data
Catherine Murphy (Kildare North, Social Democrats)
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244. To ask the Minister for Public Expenditure and Reform if he will provide a schedule of social media influencers and online personalities, television and or radio personalities engaged by his Department and bodies under his aegis in 2021, 2022 and to date in 2023; if he will include the fees expended, name of personality and campaign they were engaged on; and if he will also provide the key performance indicators in respect of their engagement [9904/23]
Paschal Donohoe (Dublin Central, Fine Gael)
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The information requested by the Deputy for my Department, which includes the Office of Government Procurement, and the bodies under its aegis is set out in the tables below. The Deputy will note that the names of the individuals who provided the services in question have not been included as this would constitute the provision of their personal information in the context of the General Data Protection Regulations.
The Deputy may also wish to note that, in addition to the information below, my Department has a contract with Carr Communications who are responsible for curating a series of webinars on the area of Health and Well-being, to support the Civil Service Health and Well-being Framework, enabling staff to positively manage and nurture their own mental and physical health. The webinars are hosted on WebEx, recorded and made available on the OneLearning Learning Management System for a specified period of time. Carr Communications source and provide all of the speakers for these event. Webinars are sponsored by individual Civil Service Bodies on a rota basis, who are invoiced directly by Carr Communications.
Department of Public Expenditure, National Development Plan Delivery and Reform
| Year | Profession of individual providing the service | Purpose | Fee | KPI indicators |
|---|---|---|---|---|
| 2023 (to date) | Radio / TV Personality | Host of the Civil Service Excellence and Innovation Awards | €3,690 | Presenting the Civil Service Excellence and Innovation Awards ceremony |
| 2022 | Broadcaster/ Mental Health advocate | Speaker for Men’s Health Awareness Month | €500 | Part of the Department’s Health & Well-being programme for its staff |
| 2021 | Athlete | Speaker for Mental Health Talk | €984 | Part of the Department’s Health & Well-being programme for its staff |
Office of Government Procurement (OGP)
| Year | Profession of individual providing the service | Purpose | Fee | KPI indicators |
|---|---|---|---|---|
| 2022 | Print and Broadcast Journalist | Master of Ceremony for the first day of the OGP Client Conference event in Dublin Castle | €2,460 | Acting as Master of Ceremony at the OGP Client Conference |
Bodies under the aegis
Office of Public Works (OPW)
| Year | Profession of individual providing the service | Purpose | Fee | KPI Indicators |
|---|---|---|---|---|
| 2021 | Broadcaster / TV personality | OPW Biodiversity Strategy – Voice over for video for OPW Staff and for use on Social Media | €800 | Approximately 2,000 staff and 70,000 OPW Social Media followers |
| 2022 | Mother, blogger and photographer | Promotion of free public education events for Biodiversity Week at Kilkenny Castle | €1,620 | Reach - 125,152 Impressions - 185,898 Engagements - 136,000 |
| Mother, blogger | Phoenix Park family-friendly biodiversity wildlife activities programme and trees | €1,500 | Reach - 148,723 Impressions - 148,723 Engagements - 123,000 | |
| Mother, blogger | Promotion of Biodiversity and Honey Festival | €1,500 | Reach - 148,723 Impressions - 148,723 Engagements - 123,000 | |
| Artist | Promotion of Casino Marino limited reopening period and promote the exhibition #ForTheLoveOfTheMaster | €1,230 | Reach - 24,240 Impressions - 55,574 Engagements - 18,246 | |
| Author | Castletown House – planting trees/pesticides and wildflower meadows | €1,200 | Reach - 168,425 Impressions - 168,425 Engagements - 115 |
Public Appointments Service (PAS)
| Year | Profession of individual providing the service | Purpose | Fee | KPI Indicators |
|---|---|---|---|---|
| 2022 | Secondary school teacher and social media influencer | Public Jobs Schools Resource Initiative - Write, produce and share a video with audience to promote the publicjobs.ie schools competition to secondary school teachers, guidance counsellors and students | €4,428 | 364,000 views |
| TV presenter | Public Jobs Schools Resource Initiative - MC the awards event for The Pitch competition for secondary school students on location in studio | €3,075 | Presented a bilingual (Irish and English) live stream involving 8 finalist schools and judging panel | |
| TV presenter | Public Jobs Schools Resource Initiative - Write and produce 3 videos to promote the publicjobs.ie schools initiative showcasing lesson plan resources for teachers and students as well as guide videos on how to enter The Pitch - The Publicjobs.ie Schools Advertising Challenge | €2,460 | 724,000 views | |
| 2021 | Secondary school teacher and social media influencer | Public Jobs Schools Resource Initiative - Write, produce and share a video with audience to promote the publicjobs.ie schools initiative teaching resources to secondary school teachers and guidance counsellors | €4,822 | 916,000 views |
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