Catherine Murphy (Kildare North, Social Democrats)
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409. To ask the Minister for Employment Affairs and Social Protection if she will provide a schedule of social media influencers and online personalities, television and or radio personalities engaged by her Department and bodies under her aegis in 2021, 2022 and to date in 2023; if she will include the fees expended, name of personality and campaign they were engaged on; and if she will also provide the key performance indicators in respect of their engagement. [9906/23]

Heather Humphreys (Cavan-Monaghan, Fine Gael)
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For the purposes of this response, we have interpreted social media influencers as individuals who advertise, endorse or review goods or services on social media, in return for payment or other consideration.

I can confirm that my Department has not engaged with any social media influencers or online personalities as part of our internal or external communication activities, including public information campaigns and advertising.

My Department has however engaged with a number of experts as part of our Health and Well-being programme for staff in the Department, and as part of our stakeholder engagement at the Department’s annual Pre-Budget Forum event.

These individuals were chosen based on their professional expertise and some of those engaged with for this purpose include people working in the media and appearing on television and radio; those working in the media are included in the following table, along with the fees expended: