Written answers

Tuesday, 21 February 2023

Department of Foreign Affairs and Trade

Departmental Advertising

Photo of Matt CarthyMatt Carthy (Cavan-Monaghan, Sinn Fein)
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347. To ask the Minister for Foreign Affairs and Trade the amount expended on advertising and promotion in his Department and all agencies under the remit of his Department in 2022 and in January 2023; and if he will make a statement on the matter. [8686/23]

Photo of Micheál MartinMicheál Martin (Cork South Central, Fianna Fail)
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My Department engages in advertising and public awareness campaigns for the promotion of Ireland around the world, and in cases where there is a need to bring important information to the attention of citizens.

Some examples of these campaigns include: the Online Passport Renewals Service, the “Getting Ireland Brexit Ready” campaign, public information on travel restrictions due to COVID-19, and the Global Ireland initiative, which promotes Ireland as a good country in which to invest, study, visit, and trade with.

An overview of advertising and public awareness campaign spending on an annual basis is laid out in the table below.

2022: €779,195.71
January 2023: €0

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