Written answers
Wednesday, 1 February 2023
Department of Foreign Affairs and Trade
Departmental Advertising
Peadar Tóibín (Meath West, Aontú)
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114. To ask the Minister for Foreign Affairs and Trade the amount spent by his Department on online advertising in each of the past ten years and to date in 2023, in tabular form; if he will provide details in relation to this spending; and if he will make a statement on the matter. [4852/23]
Micheál Martin (Cork South Central, Fianna Fail)
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My Department and its Embassy network has engaged in promotion online where there is important information that needs to be brought to the attention of citizens, and for the wider promotion of Ireland around the world. This had included campaigns relating to Passports, Consular Assitance, St Patrick's Day, and 'all of Government' campaigns relating to Covid-19 and Brexit.
| 2016 | €7,578 |
|---|---|
| 2017 | €5,935 |
| 2018 | €346,198 |
| 2019 | €152,331 |
| 2020 | €152,331 |
| 2021 | €326,427 |
| 2022 | €377,953 |
| 2023 | €87,211 |
Peadar Tóibín (Meath West, Aontú)
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115. To ask the Minister for Foreign Affairs and Trade if his attention has been drawn to any instances where the public relations unit and or press office of his Department undertook to create social media accounts under false names, which were operated in order to further the messaging or communications of his Department; and if he will make a statement on the matter. [4870/23]
Micheál Martin (Cork South Central, Fianna Fail)
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I can confirm that my attention has not been drawn to any instances where the public relations unit and/or press office of my Department undertook to create social media accounts under false names, which were operated in order to further the messaging or communications of my Department.
Peadar Tóibín (Meath West, Aontú)
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116. To ask the Taoiseach and Minister for Defence the amount spent by his Department on online advertising in each of the past ten years and to date in 2023, in tabular form; if he will provide details in relation to this spending; and if he will make a statement on the matter. [4847/23]
Micheál Martin (Cork South Central, Fianna Fail)
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I wish to advise the Deputy, my Department spent the following as outlined in tabular form on online advertising, for the period 2013-2023.
| Year | Expenditure | Comment |
|---|---|---|
| 2013 | Nil | |
| 2014 | €3,690.00 | Winter Ready Twitter campaign |
| 2015 | €5,041.78 | Winter Ready Twitter campaign |
| 2016 | €5,043.00 | Winter Ready Twitter campaign |
| 2017 | €5,535.00 | Winter Ready Twitter campaign |
| 2018 | €5,535.00 | Winter Ready Twitter campaign |
| 2019 | Nil | |
| 2020 | €2,760.78 | Winter Ready Twitter campaign |
| 2021 | €21,489.15 | Winter and Summer Ready Twitter campaigns and digital content on the Irish Independent web page |
| 2022 | €20,909.83 | Winter and Summer Ready Twitter campaigns and digital content on the Irish Independent web page |
| 2023 to date | Nil | |
| TOTAL | €70,004.54 |
Peadar Tóibín (Meath West, Aontú)
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117. To ask the Taoiseach and Minister for Defence if his attention has been drawn to any instances where the public relations unit and or press office of his Department undertook to create social media accounts under false names, which were operated in order to further the messaging or communications of his Department; and if he will make a statement on the matter. [4865/23]
Micheál Martin (Cork South Central, Fianna Fail)
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I wish to advise the Deputy, my Department’s Press Office has not created social media accounts under false names, for any purpose.
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