Written answers

Wednesday, 14 December 2022

Department of Agriculture, Food and the Marine

Social Media

Photo of Seán SherlockSeán Sherlock (Cork East, Labour)
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314. To ask the Minister for Agriculture, Food and the Marine the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62798/22]

Photo of Charlie McConalogueCharlie McConalogue (Donegal, Fianna Fail)
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The Department of Agriculture, Food and the Marine (DAFM) provides public information about the Department's wide range of schemes, services and policies. Social media is one of the channels used to communicate this information.

During the period from January 2021 to date, DAFM incurred expenditure of €29,537.80 (inclusive of VAT) on advertising on social media. Outlined below in a table is a breakdown of expenditure by platform for the period requested.

Platform Year Amount (incl. VAT)
Facebook 2021 €2,284.35
Twitter 2021 €465.41
Facebook 2022 to date €12,813.21
Twitter 2022 to date €5,081.76
LinkedIn 2022 to date €8,893.07

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