Seán Sherlock (Cork East, Labour)
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302. To ask the Minister for Health the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62807/22]

Stephen Donnelly (Wicklow, Fianna Fail)
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The tables included below outline the amount spent on social media advertising in 2021 and to date in 2022. The campaigns included in the tables are as follows:

- Healthy Ireland Resilience (€29,717 in 2021):relates to the Keep Well campaign which aimed to promote resilience by educating people of all ages on how to support their own physical and mental health and well-being by adding healthy and helpful habits to their daily and weekly routines. This campaign served as part of the Government's overall response to COVID-19.

- SciComms (€120,291 in 2021): the Department of Health recruited and worked with Young Adult Science Communicators to inspire and empower young adults to live safely within the public health guidelines, and, when appropriate, encourage vaccine uptake. Young adults living their optimum lives in ways that adhere to public health guidelines will contribute to the suppression of the virus in the community, protecting them and their families.

- Palliative Care Consultation (€1,497 in 2021): promotion of an online survey to get the views of the public on how services for people with a serious and progressive illness are delivered, in order to inform updating of policy.

- National Screening Annual Call (€3,043 in 2021; €1114 in 2022): promotion of the National Screening Advisory Committee’s Annual Call and of its recruitment to the Committee membership.

- Merry Little Christmas (€15,365 in 2021; €6,498 in 2022): as COVID-19 cases numbers began to rise as Christmas 2021 approached, the Department of Health sought to remind young adults to be mindful of their contacts, encouraging vaccinations and ventilation.

- Healthy Ireland Survey (€557 in 2021): promotion of social media posting to highlight the launch of the Healthy Ireland Survey.

- Healthy Ireland Social Media (€53,664.39 in 2022): ongoing social media activity to promote the Healthy Ireland programme.

- Healthy Weight (€184,052.12 in 2022): campaign to support the health of young people by sharing information about behaviours that can affect weight, as part of a series of national measures to address overweight and obesity.

- Menopause Awareness (€26,573.40 in 2022): campaign to address the need, as identified by the radical listening exercise commissioned by the Women's Health Taskforce, to encourage open conversations around menopause to improve women’s health outcomes and experiences of healthcare.

- Winter Viruses Preventative Measures (€9,478.61 in 2022): a campaign to communicate the public health messaging on COVID-19, flu and RSV for Winter 2022/2023.

2021

2022

It will take my officials in the Department of Health additional time to collate this information by social media platform. I will revert to the Deputy with this information once available.