Written answers
Wednesday, 14 December 2022
Department of Enterprise, Trade and Employment
Social Media
Seán Sherlock (Cork East, Labour)
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25. To ask the Minister for Enterprise, Trade and Employment the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62802/22]
Leo Varadkar (Dublin West, Fine Gael)
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Details of expenditure incurred by my Department on social media advertising during 2021 and to date in 2022 are set out in the attached table.
| - | - | Amount spent per social media platform € | |||||
|---|---|---|---|---|---|---|---|
| Year | Platforms | Youtube | Annual Total € | ||||
| 2021 | TOTALS | 20,023.30 | 15,280.62 | 15,476.24 | 13,837.67 | 0 | 64,617.83 |
| 2022 | TOTALS | 35,288.37 | 30,425.05 | 40,498.32 | 40,498.32 | 10,710 | 157,420.06 |
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