Written answers
Wednesday, 14 December 2022
Department of Education and Skills
Social Media
Seán Sherlock (Cork East, Labour)
Link to this: Individually | In context | Oireachtas source
214. To ask the Minister for Education and Skills the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62806/22]
Simon Harris (Wicklow, Fine Gael)
Link to this: Individually | In context | Oireachtas source
The Department has spent €17,126.90 on social media advertising in 2021 and to date in 2022.
| Platform | Amount (€) | Campaigns |
|---|---|---|
| 4184.08 | The Right Course; COVID-19 awareness; Student Grant Scheme changes in Budget 2022 | |
| Snapchat | 2710.24 | COVID-19 awareness; Student Grant Scheme changes in Budget 2022 |
| Facebook/ Instagram | 9494.58 | The Right Course; COVID-19 awareness; Student Grant Scheme changes in Budget 2022 |
| TikTok | 738.00 | Student Grant Scheme changes in Budget 2022 |
| Total | 17126.9 |
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