Written answers
Wednesday, 14 December 2022
Department of Foreign Affairs and Trade
Social Media
Seán Sherlock (Cork East, Labour)
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127. To ask the Minister for Foreign Affairs and Trade the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62805/22]
Simon Coveney (Cork South Central, Fine Gael)
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My Department and its Embassy network has engaged in promotion on social media where there is important information that needs to be brought to the attention of citizens, and for the wider promotion of Ireland around the world. This includes campaigns for St Patrick's day, encouraging the timely renewal of Passports, COVID-19 travel restrictions, and the impact of Brexit.
| Date | Campaign | Costs |
|---|---|---|
| Jan & March-21 | Get Ireland Brexit Ready | 73,696.42 |
| Feb-21 | Bloomsday | 38,440.89 |
| Mar-21 | Saint Patrick's Day | 82,761.05 |
| Jan-Dec 2021 | Missions expenditure | 3,212.08 |
| Jun-21 | Global Ireland Nordic Strategy | 873.32 |
| Sep-21 | Brexit Exporters campaign | 3,024.16 |
| Dec-21 | Brexit digital media campaign | 1,270.91 |
| Total 2021 | 203,278.83 |
| Date | Campaign | Costs |
|---|---|---|
| Jan - Aug 2022 | Missions expenditure | 926.89 |
| Jul-22 | Covid -19 Travel Advice | 70146.79 |
| Mar-22 | Expo 2020 Dubai | 60099.92 |
| Mar-22 | Saint Patrick's Day | 141343.67 |
| June - 22 | Bloomsday | 25000.00 |
| Jul-22 | Consular Assistance | 36382.66 |
| Apr-22 | Global Ireland campaign | 2519.52 |
| May-22 | Europe Day Campaign | 11401.39 |
| Sep-22 | Consular & Travel Advice | 25489.91 |
| Oct-22 | UN Security Council | 4642.72 |
| Total 2022 | 377,953.47 |
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