Seán Sherlock (Cork East, Labour)
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58. To ask the Minister for Finance the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62804/22]

Paschal Donohoe (Dublin Central, Fine Gael)
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I wish to advise the Deputy that Departmental spend on social media in 2021 and to date in 2022 is outlined in the table below.

*Commission on Taxation: This €24,419.15 relates to online advertising spend rather than specifically social media advertising and it may include some traditional forms of advertising. It is not possible at the moment to provide an exact breakdown as to what advertising campaigns this spend relates to. However, a total of €4,442 was spent across LinkedIn and Twitter as part of the Public Consultation and Extension campaign.

**There was no direct spending on advertising on social media platforms for the Financial Services Division. However, €4,879 was spent in 2021 on a consultancy contract with Daniel J Edelman. The consultancy was for specialist advice and support on the use of social media in international contexts for the international launches of the Government of Ireland’s Ireland for Finance strategy.

***Banking division had no direct spending on social media in either 2022 or 2021. However, Banking Division contributed €150,000 to help fund the CCPC bank switching campaign “Breaking Up with Your Bank” in August 2022. The CCPC managed how the advertising funds are spent across platforms in 2022.

****In addition, the Department also contributed €35,000 to the Department of Housing, Heritage and Local Government for a joint print and social media campaign regarding the Residential Zoned Land Tax.