Seán Sherlock (Cork East, Labour)
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37. To ask the Minister for Communications, Climate Action and Environment the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62803/22]

Eamon Ryan (Dublin Bay South, Green Party)
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My Department is committed to providing the highest standard of communications, stakeholder engagement, and open and transparent dialogue in order to inform policy making and enhance our services for everyone. Social media (Twitter, LinkedIn, Facebook, Instagram and YouTube) is critical in supporting this objective. Social media channels are actively evaluated to ensure they are engaging with Irish people on relevant issues that are important to them.

In 2022, my Department, as outlined in the National Energy Security Framework (April 2022), sought to ensure that clear and timely information relating to the energy crisis is made available to people through relevant channels. As part of the Governments Reduce Your Use/Stay Warm and Well campaign, targeted messaging informs families, households and businesses of supports and services that are available to them in order to help them to stay well and warm this winter.

The spend, per campaign, per platform, per year is set out in the table below:

2021

Solid Fuel Regulations Consultation €307.50 Facebook

Circular Economy Strategy Consultation €122.55 Twitter

Climate Conversation €457.11 Twitter

Climate Conversation €26,071.06 Facebook / Instagram

Circular Economy Grant Scheme €364.15 Twitter

Sustainable Development Goals Consultation €381.30 Twitter

Sustainable Development Goals Consultation €369.00 Instagram

EU Cyber Security Month €951.42 Twitter

EU Cyber Security Month €984.00 Facebook / Instagram

National Development Plan €491.69 Twitter

Climate Toolkit 4 Business €246.00 Facebook

Total €30,745.78

To date 2022

Climate Toolkit 4 Business €369.00 Facebook

Sustainable Development Goals €710.02 Twitter

Climate Conversation €6,696.00 Facebook / Instagram

Climate Conversation €6,498.00 Twitter

EU Cyber Security Month €1,168.50 LinkedIn

EU Cyber Security Month €1,168.50 Twitter

Solid Fuel Business Preparedness €5,718.00 Facebook / Instagram

Solid Fuel Business Preparedness €2,521.00 Twitter

Circular Economy €8,896.00 Facebook / Instagram

Circular Economy €3,697.00 Twitter

Reduce Your Use €25,136.12 Facebook / Instagram

Reduce Your Use €19,419.17 Twitter

Reduce Your Use €3,813 LinkedIn

Disposable Cup Consultation €911.00 Facebook / Instagram

Total to date €86,721.31