Paul Murphy (Dublin South West, RISE)
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1252. To ask the Minister for Agriculture, Food and the Marine if his attention has been drawn to the city of Haarlem being set to become the first city in the world to ban most meat advertisements due to its negative impact on the environment; his views on the Bord Bia announcement that there will be €1 million investment in beef marketing across key UK and EU markets this autumn, given this information; and if he will make a statement on the matter. [54206/22]

Charlie McConalogue (Donegal, Fianna Fail)
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The promotional activities of Bord Bia, as an agency operating under the aegis of my Department, are operational matters for Bord Bia reflecting the objectives of my Department and consistent with Government policy.

However, I can advise the Deputy that Bord Bia’s autumn promotional activities this year spotlight Irish quality assured steak in the UK, Germany, Italy and Belgium, and stewing cuts in the Netherlands.

More than 80,000 family farms,in Ireland are involved in the production of beef. Food Vision 2030, our strategy for the sustainable development of the agri-food sector over the next decade, includes a number of actions to help to communicate credible, market relevant environmental and social sustainability credentials of our food, including beef, to trade customers and consumers in both national and international markets, and to develop market opportunities both home and abroad.

I am satisfied that Bord Bia’s promotional activities, based on the Origin Green sustainability programme, are fully in line with this ambition.