Peadar Tóibín (Meath West, Aontú)
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76. To ask the Minister for Culture, Heritage and the Gaeltacht the amount spent by her Department on online advertising since she took office. [10204/22]

Catherine Martin (Dublin Rathdown, Green Party)
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I have been advised that the total spend by my Department on online advertising since I took office is €25,227 (ex VAT).

Digital communications, including online advertising, have become increasingly important in informing the public of the work of the Department.

Online advertising in particular allows the Department to interact with specific demographics and age groups, for whom this sphere of communication is central to their media and information consumption.

My Department's work to increase public awareness and knowledge of relevant programmes, schemes and policies is ongoing, and operates on various levels, with online advertising now integral to this process. Value for money is a critical consideration at all times.