Written answers

Wednesday, 19 January 2022

Photo of Seán SherlockSeán Sherlock (Cork East, Labour)
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1762. To ask the Minister for Health the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1702/22]

Photo of Stephen DonnellyStephen Donnelly (Wicklow, Fianna Fail)
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In 2021, my Department spent a total of €21,272.75 on social media advertising campaigns under the criteria in question, a breakdown of which is in tabular form below.

Social Media Spend related to the COVID-19 Communications Strategy, including the SciComm Collective Initiative:

Platform Amount
Facebook 29888.39
Instagram 4813.15
TikTok 46251.90
Multiple Platforms 41818.43

Social Media Spend Relating to Palliative Care Consultation:

Platform Amount
Multiple Platforms 1,497.19

Social Media spend relating to the National Screening Advisory Committee:

Platform Amount
Multiple Platforms 4,800

Social media spend relating to Healthy Ireland:

Platform Amount
Facebook €24,446.63
Twitter €9,485.23
YouTube €18,271.83

As this question also relates directly to the Health Service Executive, I have asked them to respond directly to the Deputy, as soon as possible.

Information in respect of the other bodies under the aegis of my Department is an operational matter for the bodies concerned and the Deputy should contact the relevant Director/CEO/Registrar directly.

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