Written answers
Wednesday, 19 January 2022
Department of Defence
Social Media
Seán Sherlock (Cork East, Labour)
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688. To ask the Taoiseach and Minister for Defence the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1695/22]
Simon Coveney (Cork South Central, Fine Gael)
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I wish to advise the Deputy the spend on Social Media in 2021 by my Department was as follows.
| Item | Cost |
|---|---|
| Promoted tweets for Be Winter Ready (Twitter) | €5,220.02. |
| Promoted tweets for Be Summer Ready (Twitter) | €4,596.54. |
| Moderation and input into OEP social media crisis communications programme | €1,936.00. |
| Item | Cost |
|---|---|
| Defence Forces recruitment, Facebook, Snapchat, TikTok and VOD (video On Demand – YouTube). | €189,389.82 (includes management fee of €17,629.39). |
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