Seán Sherlock (Cork East, Labour)
Link to this: Individually | In context | Oireachtas source

541. To ask the Minister for Housing, Planning, and Local Government the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1703/22]

Darragh O'Brien (Dublin Fingal, Fianna Fail)
Link to this: Individually | In context | Oireachtas source

Communicating effectively with the public and stakeholders is an essential part of my Department’s work. My Department utilises social media channels (Twitter, Facebook and Instagram) with this objective in mind, promoting the schemes and initiatives managed by us, and utilising the reach afforded by these channels to inform the public of the wide range of activity of our Department.

My Department occasionally uses the advertising functions of these platforms to deliver public information campaigns, often in support of public consultations. In 2021, examples of advertising on social media include:

- Fire Safety week

- The Check the Register campaign to encourage voter registration

- Promotion of the Housing for All strategy

- Support for marine planning activities in the Department

- Commemoration of the Burning of the Custom House.

The amount spent per platform in 2021 is: