Written answers
Wednesday, 19 January 2022
Department of Enterprise, Trade and Employment
Social Media
Seán Sherlock (Cork East, Labour)
Link to this: Individually | In context | Oireachtas source
91. To ask the Minister for Enterprise, Trade and Employment the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1697/22]
Leo Varadkar (Dublin West, Fine Gael)
Link to this: Individually | In context | Oireachtas source
As part of awareness raising campaigns around a range of policy initiatives including Brexit, the National Minimum Wage and Covid 19, my Department spent €62,373.83 on social media advertising in 2021. The campaigns were conducted across a number of social media platforms, the breakdown of which is provided below.
Social Media Channel | Cost 2021 (incl. VAT) |
---|---|
€17,185.31 | |
€14,680.61 | |
€16,156.84 | |
€14,351.07 | |
Total | €62,373.83 |
Separately, I have requested that the state agencies under the aegis of my Department provide the information requested and I will forward this to the Deputy once received.
No comments