Written answers

Wednesday, 19 January 2022

Department of Enterprise, Trade and Employment

Social Media

Photo of Seán SherlockSeán Sherlock (Cork East, Labour)
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91. To ask the Minister for Enterprise, Trade and Employment the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1697/22]

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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As part of awareness raising campaigns around a range of policy initiatives including Brexit, the National Minimum Wage and Covid 19, my Department spent €62,373.83 on social media advertising in 2021. The campaigns were conducted across a number of social media platforms, the breakdown of which is provided below.

Social Media Channel Cost 2021 (incl. VAT)
Twitter €17,185.31
LinkedIn €14,680.61
Facebook €16,156.84
Instagram €14,351.07
Total €62,373.83

Separately, I have requested that the state agencies under the aegis of my Department provide the information requested and I will forward this to the Deputy once received. 

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