Written answers
Tuesday, 30 November 2021
Department of An Taoiseach
Departmental Advertising
Peadar Tóibín (Meath West, Aontú)
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25. To ask the Taoiseach if he will provide a detailed breakdown on the moneys spent on online advertising by his Department since he took office; and the specific campaigns that the moneys were spent on. [56152/21]
Micheál Martin (Cork South Central, Fianna Fail)
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Since taking up Office in June last year, my Department has spent €1,520,189 in online advertising. €1,507,897of this spend has been on the Government’s coordinated approach on 32 COVID-19 public information Campaigns.
Included with the answer is a table with a detailed breakdown of campaign online costs since June 2020 as requested by the Deputy.
Campaign: | Online Advertising |
---|---|
Phase 4 Reopening - July Delay | €11,140 |
July Jobs Stimulus | €137,732 |
Dublin/Limerick High incidence awareness | €10,679 |
Living with COVID (Announcement, Framework & Household booklet) | €131,091 |
Donegal Level 3 (Sept) | €4,110 |
Reinforcing Public Health Messaging Nationwide | €42,777 |
Nationwide Level 3 (Oct) | €12,243 |
3 Counties L4 / National L3 update | €3,821 |
Nationwide Level 5 (Oct) | €24,111 |
Keep Well - Community Wellbeing | €94,119 |
#Antiviral | €55,829 |
#Safe Christmas Phase 1 | €108,765 |
#SafeChristmas P2 - (Christmas week) | €46,418 |
#SafeChristmas P3 - Gathering/Dinner | €59,351 |
Christmas transition to Level 5 | €79,512 |
Dec/Jan return to full Level 5 | €61,058 |
January Additional Level 5 measures | €65,879 |
Stay at home - Do the Right Thing | €17,894 |
Stay the Course - Do the Right Thing | €17,998 |
Reopening of Schools Spring 2021 | €80,986 |
How it started | €11,999 |
Avoid the Surge | €9,999 |
30th March Announcement | €58,941 |
Antiviral Phase 2 - Real Stories part 2 | €17,276 |
Stay Local for April | €19,999 |
Stay Local for April update | €6,875 |
Recovery Plan Summer - May | €100,313 |
Economic Recovery Plan | €30,514 |
Recovery Plan Summer - June | €76,700 |
Recovery Plan Summer - July | €31,268 |
Maintain Progress - August 2021 | €9,116 |
Reframing the Challenge | €69,382 |
Future of Media Commission public consultation | €12,292 |
TOTAL Costs | €1,520,189 |
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