Written answers

Tuesday, 30 November 2021

Department of An Taoiseach

Departmental Advertising

Photo of Peadar TóibínPeadar Tóibín (Meath West, Aontú)
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25. To ask the Taoiseach if he will provide a detailed breakdown on the moneys spent on online advertising by his Department since he took office; and the specific campaigns that the moneys were spent on. [56152/21]

Photo of Micheál MartinMicheál Martin (Cork South Central, Fianna Fail)
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Since taking up Office in June last year, my Department has spent €1,520,189 in online advertising. €1,507,897of this spend has been on the Government’s coordinated approach on 32 COVID-19 public information Campaigns.

Included with the answer is a table with a detailed breakdown of campaign online costs since June 2020 as requested by the Deputy.

Campaign: Online Advertising
Phase 4 Reopening - July Delay
€11,140
July Jobs Stimulus
€137,732
Dublin/Limerick High incidence awareness
€10,679
Living with COVID (Announcement, Framework & Household booklet)
€131,091
Donegal Level 3 (Sept)
€4,110
Reinforcing Public Health Messaging Nationwide
€42,777
Nationwide Level 3 (Oct)
€12,243
3 Counties L4 / National L3 update
€3,821
Nationwide Level 5 (Oct)
€24,111
Keep Well - Community Wellbeing
€94,119
#Antiviral
€55,829
#Safe Christmas Phase 1
€108,765
#SafeChristmas P2 - (Christmas week)
€46,418
#SafeChristmas P3 - Gathering/Dinner
€59,351
Christmas transition to Level 5
€79,512
Dec/Jan return to full Level 5
€61,058
January Additional Level 5 measures
€65,879
Stay at home - Do the Right Thing
€17,894
Stay the Course - Do the Right Thing
€17,998
Reopening of Schools Spring 2021
€80,986
How it started
€11,999
Avoid the Surge
€9,999
30th March Announcement
€58,941
Antiviral Phase 2 - Real Stories part 2
€17,276
Stay Local for April
€19,999
Stay Local for April update
€6,875
Recovery Plan Summer - May
€100,313
Economic Recovery Plan
€30,514
Recovery Plan Summer - June
€76,700
Recovery Plan Summer - July
€31,268
Maintain Progress - August 2021
€9,116
Reframing the Challenge
€69,382
Future of Media Commission public consultation
€12,292
TOTAL Costs
€1,520,189

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