Written answers
Tuesday, 16 November 2021
Department of Health
Covid-19 Pandemic
Michael McNamara (Clare, Independent)
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641. To ask the Minister for Health the total expenditure on Covid-19-related advertising conducted by the Government and the HSE in print, online and broadcast media since the beginning of 2020 to date; and the breakdown of payments issued to individual media outlets and advertisers. [56061/21]
Stephen Donnelly (Wicklow, Fianna Fail)
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I can confirm that my Department has expended €528,266.86 on advertising and public messaging campaigns under the criteria in question, a breakdown of which is in tabular form below.
| Campaign | Description | Date | Amount |
|---|---|---|---|
| Public Information | Passenger locator form advert | May 2020 | €6,842 |
| Public Information | Passenger locator form advert | May 2020 | €136,563.81 |
| Public Information | COVID-19 booklet - five national newspapers | June 2020 | €58,662.02 |
| Public Information/Social Media | Videos - Public Advice from the CMO | October 2020 | €735.75 |
| Public Information | COVID-19 media advertising | October 2020 | €136,563.80 |
| Public Information/Social Media | Deputy CMO Vaccine Videos | December 2020 | €786.50 |
| Public Information | Hotel quarantine newspaper advertising | March 2021 | €20,483.88 |
| Public Information | Vaccine rollout newspaper advertising | March 2021 | €49,605.84 |
| Public Information | Vaccine rollout radio advertising | March 2021 | €91,007.59 |
| Public Information | Radio advert production | March 2021 | €4,573.14 |
| Public Information/Social Media | Covid awareness advertising on Facebook | April 2021 | €1,790.83 |
| Public Information | Design and production of travel advice and quarantine radio advert | July 2021 | €20,651.70 |
As this question is also relevant to the Health Service Executive, I have asked them to respond directly to deputy, as soon as possible.
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