Paschal Donohoe (Dublin Central, Fine Gael)
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The information requested by the Deputy in relation to the amount spent by my Department on advertising from 2011 to date in 2021 is set out in the following table.

Year	Description	Amount
2011	Appointments of Board of Directors of Banks in Irish Times, Independent and Examiner	€4,880.38
	Notices re: Anglo, INBS and Credit Institutions Stabilisation Act as required by EU Directive in UK and 28 EEA-wide countries' media – Brindley	€280,478.61
	Notices on Subordinated Liabilities Order and Invitation for Submissions in relation to Bank of Ireland in Irish Independent, Irish Times, Financial Times and Daily Telegraph	€91,175.85
2012	Recruitment of Chief Economist, Head of Banking Policy and Secretary General of the Department of Finance in the Sunday Times, Sunday Business Post, Irish Times and Financial Times	€33,167.68
	Notices/Advertisements re Anglo, INBS and Credit Institutions Stabilisation Act as required by EU Directive in Irish media (Irish Times and Irish Examiner)	€14,255.06
2013	Recruitment of Chief Finance and Operations Officer in Sunday Times, Sunday Business Post, ACCA and ACA e-zine	€5,205.95
	Recruitment for position of Economist in the Irish Times	€3,795.68
	Notices of the Official Languages Act and Scheme in Foinse	€687.42
2014	Recruitment for the position of Head of International & EU Division in the Sunday Business Post and Sunday Times online	€2,787.41
	Notice re: winding up of SAT/ICAROM (Insurance Corporation of Ireland) in Irish Daily Mail	€130.18
	Creative strategy, production and burst 1 of campaign to increase awareness of the Supporting SME online tool on social media	€27,683.70
2015	Advertisement for the position of Governor of the Central Bank	€12,300.00
	Local Property Tax Review advertisements in Irish Times, Irish Independent and Irish Examiner	€7,181.56
	Campaign to increase awareness of the Supporting SME online tool on social media	€50,519.18
2016	Mortgage Arrears Communication Campaign	€73,136
	Advertising: Switch Your Bank*	€24,682
	Outside Broadcasting of National Economic Dialogue	€17,657
2017	Advertising: Switch Your Bank*	€717,746
	Outside Broadcasting of National Economic Dialogue	€17,657
	Information notice re: Beneficial Ownership	€2,408
	Graphic Design: Public Awareness Campaign	€480
	Advertising: Switch Your Bank*	€73.80
	Advertising: European Financial Forum	€24.60
2018	Advertising: Switch Your Bank*	€405,900
	Outside Broadcasting of National Economic Dialogue	€13,616
	Advertising: Board Recruitment	€1,707
	Irish Language Notice (The Department's Irish Language Scheme)	€1,240
	Irish Language Notice (The Department's Irish Language Scheme)	€983
2019	Advertising: Vacancy for Governor of Central Bank of Ireland	€12,300
	Advertising: Switch Your Bank*	€2,066.40
2020	Irish Language Notice (The Department's Irish Language Scheme)	€815.07
	Advertising: Switch Your Bank*	€2,066.40
2021 (to date)	Advertising: Switch Your Bank*	€3,018.95
	Advertising: Vacancy for Appeals Commissioner in the Tax Appeals Commission	€430.50

*The cost of the Switch your Bank campaign is fully recoupable by AIB and Permanent TSB in the context of their restructuring plans. These costs relate to a Public awareness campaign as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products. The Department of Finance facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.