Written answers
Wednesday, 12 May 2021
Department of Health
Departmental Advertising
Carol Nolan (Laois-Offaly, Independent)
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227. To ask the Minister for Health the amount expended by his Department excluding expenditure incurred by the HSE, on advertising related to Covid-19 awareness campaigns from March 2020 to date in 2021; the print, online and broadcasting media organisations contracted to provide this service; the amount provided to each in the timeframe concerned; and if he will make a statement on the matter. [24770/21]
Stephen Donnelly (Wicklow, Fianna Fail)
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I can confirm that my Department has expended €483,818.20 on advertising through awareness campaigns under the criteria in question, a breakdown of which is in tabular form below.
Organisation | Campaign | Description | Date | Amount |
---|---|---|---|---|
TBWA | Public Information | Passenger locator form advert | 19 May 2020 | €6,842 |
PHD Media | Public Information | Passenger locator form advert | 21 May 2020 | €136,563.81 |
Open Communications | Public Information | COVID-19 booklet - five national newspapers | 23 June 2020 | €58,662.02 |
PHD Media | Public Information | COVID-19 media campaign on safe shopping | 06 October 2020 | €136,563.80 |
PHD Media | Public Information | National press ads for vaccine rollout | 30 March 2021 | €49,605.84 |
PHD Media | Public Information | National radio ads for vaccine rollout | 30 March 2021 | €91,007.59 |
TBWA | Public Information | Production of radio ad for vaccine rollout | 06 April 2021 | €4,573.14 |
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