Written answers

Wednesday, 12 May 2021

Department of Health

Departmental Advertising

Photo of Carol NolanCarol Nolan (Laois-Offaly, Independent)
Link to this: Individually | In context | Oireachtas source

227. To ask the Minister for Health the amount expended by his Department excluding expenditure incurred by the HSE, on advertising related to Covid-19 awareness campaigns from March 2020 to date in 2021; the print, online and broadcasting media organisations contracted to provide this service; the amount provided to each in the timeframe concerned; and if he will make a statement on the matter. [24770/21]

Photo of Stephen DonnellyStephen Donnelly (Wicklow, Fianna Fail)
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I can confirm that my Department has expended €483,818.20 on advertising through awareness campaigns under the criteria in question, a breakdown of which is in tabular form below.

Organisation Campaign Description Date Amount
TBWA Public Information Passenger locator form advert 19 May 2020 €6,842
PHD Media Public Information Passenger locator form advert 21 May 2020 €136,563.81
Open Communications Public Information COVID-19 booklet - five national newspapers 23 June 2020 €58,662.02
PHD Media Public Information COVID-19 media campaign on safe shopping 06 October 2020 €136,563.80
PHD Media Public Information National press ads for vaccine rollout 30 March 2021 €49,605.84
PHD Media Public Information National radio ads for vaccine rollout 30 March 2021 €91,007.59
TBWA Public Information Production of radio ad for vaccine rollout 06 April 2021 €4,573.14

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