Written answers
Wednesday, 12 May 2021
Department of Education and Skills
Departmental Expenditure
Carol Nolan (Laois-Offaly, Independent)
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162. To ask the Minister for Education and Skills the amount expended by her Department on advertising and awareness raising initiatives related to Covid-19 from March 2020 to date in 2021; the print, online and broadcasting media organisations contracted to provide this service; the amount provided to each in the timeframe concerned; and if she will make a statement on the matter. [24925/21]
Norma Foley (Kerry, Fianna Fail)
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The Department's spending on advertising and awareness raising in relation to Covid-19 for the period 1 March 2020 to date in 2021 is outlined in the attached spreadsheet.
| Supplier Name | Total Amount | Details of service | Classification 1 | Classification 2 |
|---|---|---|---|---|
| Beacon Studios | €1,937.25 | Voiceover work for Back to school advertising | Advertising | Covid |
| Phd Media | €185,857.70 | Radio, Press, Broadcast and Internet advertisement for school reopening | Advertising | Covid |
| TBWA | €9,138.90 | Schools Reopening radio communications | Advertising | Covid |
| The Lisa Richards Agency | €2,355.45 | Back To School Advertising | Advertising | Covid |
| Zero-G | €3,444.00 | Covid-19 Communication Advertising | Advertising | Covid |
| The Smart Group | €18,605.50 | Schools Reopening Campaign Design Work | Design | Covid |
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