Written answers

Wednesday, 28 April 2021

Department of Transport, Tourism and Sport

Departmental Expenditure

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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255. To ask the Minister for Transport, Tourism and Sport the amount spent by his Department on public relations advice and media advice since January 2020 to date in 2021; and the companies engaged for this advice in tabular form. [22284/21]

Photo of Eamon RyanEamon Ryan (Dublin Bay South, Green Party)
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I wish to advise the Deputy that my Department has not entered into any contracts for public relations advice or consultancy in the period specified.

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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256. To ask the Minister for Transport, Tourism and Sport the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22302/21]

Photo of Eamon RyanEamon Ryan (Dublin Bay South, Green Party)
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The information requested by the Deputy is outlined in the following table.

The expenditure incurred on advertising and public messaging includes promotion of a number of significant programmes/campaigns associated with my Department such as the Brexit Readiness Campaign for the freight and maritime industries and the promotion of active and sustainable travel.

In procuring these services, my Department has always endeavoured to ensure value for money and to keep expenditure to the minimum necessary.

Advertising Campaign Advertising Company Mediums used Amount
Brexit Readiness Campaign (Traffic Management) Spark Foundry Print and Digital adverts across the Irish Times, The Irish Independent, The Irish Examiner. Digital adverts on RTE. €42,103.91
Recruitment of Aviation Regulator/CEO Public Appointments Service (PAS) Print advertising in the UK Times €7,999.59
Watch Officer Competition PAS Afloat

Irish Examiner

Irish Skipper

Nautilus
€5,158.88
Aviation Manager Competition PAS Irish Times €1,799.97
Brexit – Freight Supply Chain Awareness Campaign TBWA/Dublin



PHD Media
Advertisement on National Radio (RTE Radio One) and Regional and Local Radio

IRS (15 stations)

Urban Media (8 stations)

Media Central (6 stations)

Red FM

Print and Digital adverts across the Irish Times
€53,668.65
NIFTI public consultation Spark Foundry Print and Digital adverts across the Irish Times, Irish Examiner, and the Irish Independent €18,252.02
Active Travel Campaign Drury Porter Noveilli Digital Content, Irish Times Website (May 2020) €24,200.00
Covid flyers Dec 2020 Snap Leeson Lane, JK

Print
COVID-19 passenger information flyers at ports and airports €3,265
Recruitment campaign for independent technical experts for Major Projects Governance Oversight Group Odgers Berndtson Recruitment Agency Print and Digital adverts in Irish Times €7,634.86
Total expenditure - - €164,082.88

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