Wednesday, 28 April 2021
Department of An Taoiseach
My Department has entered into two contracts since the start of 2020 in relation to the management and reaction to COVID-19. Pluto were engaged to develop a campaign focusing on the 18-24 year old cohort. The Antiviral campaign encouraged this demographic to assume a leadership role in dealing with the pandemic and utilised platforms including TikTok, Snapchat and Instagram. Costs to date are €209,322.44.
The ESRI have also been commissioned to conduct a social activity measure study to understand how people are behaving with respect to restrictions and COVID-19 guidance. Results of this survey are published and communicated every two weeks and continue to inform policy formulation and public information campaigns. Costs are currently being finalised for the work to date.
The National Economic and Social Council, which is under the aegis of my Department, have not entered into any such contracts.