Written answers
Wednesday, 16 December 2020
Department of Health
Departmental Budgets
Seán Sherlock (Cork East, Labour)
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350. To ask the Minister for Health the current budgets in his Department for social media advertising for 2021; and the campaigns behind each budget line in tabular form. [44024/20]
Stephen Donnelly (Wicklow, Fianna Fail)
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The Department of Health has one item of social media advertising planned for 2021. This is the continuation of the KEEP WELL campaign into 2021 and the spend on that is estimated as 8439.70 across Facebook and Instagram. This will be used to promote 4 x 20 sec campaign videos.
The Department has no other specific budgets outlined for social media spend for 2021 as yet. This might be more appropriately referred to the Health Service Executive.
| Initiator | Campaign | Media Buyer | Description | Activity Dates | Amount |
|---|---|---|---|---|---|
| Healthy Ireland | KEEP WELL | PHD Media | Social | Jan-21 | 8439.7 |
The Department has no other specific budgets outlined for social media spend for 2021 as yet. This might be more appropriately referred to the Health Service Executive.
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